The company aims to expand its product portfolio in the fruit juice segment. It has invested in new production equipment and created new jobs with a labour capacity of 500-550 workers.
The Cappy brand line features fruit juices, fruit-flavoured soft drinks and vitamin enhanced versions with market presence in central and eastern Europe. The company has already launched the product in other countries under the name of Minute Maid and Cappy Selectii which is said to contain more than 99% natural juice and no added sugar.
The company has plans to double investments in next three years by enhancing the infrastructure of factories, introducing new products as well as developing human resources. Coca-Cola intends to continue to invest heavily in Egypt in the future.
Source: The Coca-Cola Company
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