Available for purchase online, the exclusive track is the centrepiece of the brand’s Move to the Beat campaign.
Move to the Beat is designed to bring teens closer to the Olympic Games and to sport in general by engaging them through a fusion of two sport and music.
Drawing inspiration from London’s musical heritage, the campaign combines London music with Olympic sport in an effort to connect young people to London 2012. The track features Grammy Award Winner Mark Ronson And 2011 Mercury Prize Nominee, Katy B.
Ronson traveled the world gaining inspiration for the song and meeting young athletes to record the sounds of their sport, before teaming up with UK chart-topper Katy B to provide the vocals.
Ronson said: “If someone had just sent me a hard disk of all these sounds of athletes, the track wouldn’t have been anywhere near as three-dimensional as it is because I needed those personal experiences with those athletes.
“It’s just so important to be there to see these athletes and spend so much time around them and be in their environment to understand how to make this track.”
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Source: The Coca-Cola Company
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