Coca-Cola has expanded its Maaza range of fruit drinks with the introduction of Maaza Gold, a new mango flavoured ‘premium’ juice.
Maaza is one the largest and most popular juice brands in the country, and the brand claims the new drink offers a thick and smooth and smooth juice.
The juice is packaged in one-litre gold Tetra Pak cartons with metallic laminate in order to make the product stand out on shelves. The juice is available from retailers and online.
Srideep Kesavan, director marketing – Juices, Coca-Cola India & South West Asia, said: We are always listening to our consumers and with the launch of Maaza Gold the company is expanding its product portfolio in-line with consumer tastes.
“The company at the same time is also accelerating Maaza’s journey towards becoming a homegrown billion-dollar brand by 2023.”
© FoodBev Media Ltd 2021
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