The ‘Recycle Zone’ partnership will be launched today and will make it easier for residents to recycle bottles and cans when they’re out and about.
There are 15 stainless steel bins for recycling and 35 black ones that are dual (one side for recycling and the other for general litter).
Coca-Cola has chosen Southampton City Council as the first local authority to host a city centre Recycle Zone. This builds on the work the company has been leading across the country over the past year in partnership with Waste & Resources Action Programme (Wrap) to launch Recycle Zones in shopping centres, theme parks, transport hubs and universities.
There are 21 other live Recycle Zones, which to date have collected some 20 tonnes of material for recycling, with a further 59 Zones planned by the end of 2011.
Southampton city centre will have 15 double stainless steel bins, liveried with the phrase ‘Keep it Going. Recycle’, with a further 35 dual recycling and litter bins located in parks and other central locations in the city.
Southampton City Council’s waste management team have also been provided with a branded collection vehicle to help with the specific collection and maintenance of the bins.
The launch of the Recycle Zone will be supported by a bespoke advertising campaign across the city, with outdoor, print and digital media all being used to encourage Southampton’s residents and visitors to make use of the facilities.
“We’re delighted to be launching our first city centre Recycle Zone in Southampton today,” said Sanjay Guha, president of Coca-Cola Great Britain. “Cans and bottles are made of precious materials that can be used again and again through recycling. We’re committed to reducing our impact on the environment. As well as putting our own house in order, we must help our consumers to do more – Recycle Zones are a great way of doing that. We believe that increasing recycling levels is one of the most effective steps we can take to bring us closer to our goal of operating sustainably.”
Councillor Matthew Dean, cabinet member for environment and transport, said: “This is a fantastic value for money initiative, which will hopefully get more people recycling in the city. We know that in Southampton, we need to do all we can to get people to recycle and, particularly, to make it easy for people to recycle. By working with Coca-Cola, we can go a long way to achieving this.”
Source: Coca-Cola Great Britain
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