Coca-Cola Life is aimed at adults looking for a new, lower-calorie option, and the media campaign is designed to have mass appeal with an eye-catching campaign highlighting the inclusion of sweetness from natural sources, lower-calorie option and the standout green packaging.
The new cola contains a third less sugar and a third fewer calories than regular cola thanks to a blend of sugar and stevia leaf extract.
“The marketing campaign for Coca-Cola Life will create instant impact and ensure consumer awareness of the brand launch is high, helping to grow sales for retailers throughout the coming months,” said Nick Canney, VP sales & marketing at Coca-Cola Enterprises. “Coca-Cola Life, along with Coca-Cola, Coke Zero and Diet Coke, is an important part of our ongoing commitment to offer consumer choice for every occasion and meet changing lifestyle trends. It forms part of our ongoing strategy to bring innovative, new products to the market to help drive incremental growth of the total soft drinks category.”
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