The campaign runs across all mobile networks. The ‘Every Pack Gets 50p’ mobile credit promotion will run for approximately one month, from mid-July until stocks last.
In this time, consumers will receive 50p free credit from every 330ml can and 500ml bottle of Fanta, Dr Pepper and Sprite they purchase. Each can and bottle will carry a special code, the first of which should be redeemed online at a bespoke website. Subsequent codes can be redeemed by returning to the website or via SMS to 85888, and credit will be added to consumers’ accounts within 48 hours.
The offer can be redeemed against all major network operators on PAYG and contract phones, and each consumer can claim credit a maximum of eight times (equal to £4) during the promotion. ‘Every Pack Gets 50p Mobile Credit’ is aimed at the core 16+ teen market in the UK.
Cathryn Sleight, marketing director for Coca-Cola Great Britain, said: “We’re always looking at innovative ways to engage with our teen consumers. We know mobiles are integral to their lives and we wanted to bring them both value and a point of difference that will fully engage them with the promotion.”
Source: Coca-Cola Great Britain
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