The move comes after it signed an agreement in February to sell its cold drinks through an at-home beverage system being developed by the fast-growing maker of the Keurig single-serve coffee maker.
Through an accelerated purchase agreement with Credit Suisse, Coca-Cola will own approximately 26 million shares of Keurig. Coke previously owned 16.7 million shares.
Among other collaborations, the partnership will lead to the 2015 launch of the Keurig Cold system, which will provide consumers with the ability to create a variety of cold beverages – carbonated drinks, enhanced waters, juices, sports drinks and teas – from the comfort of their kitchen; a direct challenge to SodaStream.
Source: Forbes/Wall Street Journal
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