The Coca-Cola Company is helping to refresh thousands of athletes, families and fans at the 2009 Special Olympics World Winter Games through a variety of programmes that celebrate the accomplishments of more than 2,000 athletes with intellectual disabilities.
As part of its global sponsorship, Coca-Cola is providing financial support to the local organising committee, donating beverages and creating marketing campaigns to raise awareness of the World Winter Games, and has brought more than 20 employees of the company and its bottling partner, Coca-Cola Enterprises, to serve as volunteers at events.
“The values of Special Olympics – of understanding, acceptance and inclusion – are shared by Coca-Cola,” said Muhtar Kent, president and CEO, The Coca-Cola Company.
“Giving our associates the opportunity to connect directly with Special Olympics athletes and their families brings those values to life, and supports the mission in a meaningful way,” he added.
The Coca-Cola Company has been a global sponsor of the Special Olympics since its establishment in 1968, providing monetary and in-kind contributions, hands-on volunteer assistance, equipment, uniforms and other materials, plus services for Special Olympics competitions and community activities around the world.
In addition to its sponsorship, Coca-Cola has donated $10,000 to the Games Organising Committee for the World Winter Games.
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