The opening of Continuum Recycling, Coca-Cola Enterprises’ new £15m joint venture recycling facility with Eco Plastics, allowed over 10.5 million clear plastic bottles from London 2012 venues to be recycled within just six weeks of disposal, saving an estimated 310 tonnes of carbon.
During the Games, Coca-Cola sought to educate people about the speed with which a plastic bottle could now be turned into a brand new bottle in this country. Nielsen research commissioned by Coca-Cola shows that 70% of visitors surveyed at London 2012 said, on learning this, they would now be more likely to recycle at home.
Key sustainability achievements delivered as part of Coca-Cola’s sponsorship of London 2012 include:
Source: Coca-Cola
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