The Jack and Coke is a staple cocktail for many bars, and now Coca-Cola has developed a range of mixers made specifically for dark spirits such as whisky, bourbon and rum.
Marking a global first for the company, the Coca-Cola Signature Mixers have been developed in partnership with a number of bartenders from around the world, a project which started in May 2018.
The line will be released in the UK in June and includes four flavours: Coca-Cola Signature Mixers Smoky Notes by Max Venning, Spicy Notes by Adriana Chía and Pippa Guy, Herbal Notes by Antonio Naranjo and Woody Notes by Alex Lawrence.
Each flavour was created following a process which saw the bartenders experiment with over 200 contemporary and traditional ingredients. A number of concepts were created and trialled with consumers, and the four most popular flavours were selected for release.
The Coca-Cola Signature Mixers will be packaged in a contemporary Hutchinson glass bottle, inspired by the glass bottle first used by Coca-Cola in 1894.
Ana Amura, senior brand manager at Coca-Cola Great Britain, said: “Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whisky & Coke in the early 20th century.
“With the rise of mixed drinks, we’re excited to announce the launch of Coca-Cola Signature Mixers, a specific range uniquely created to mix with dark spirits.
“Working with an inspirational group of global mixologists to create amazing flavour combinations, we hope Coca-Cola Signature Mixers open up the world of mixology to an even wider audience.”
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.