Coca-Cola, its beverage industry peers of the American Beverage Association (ABA) and the cities of Chicago and San Antonio are launching a Calories Count Vending Programme.
Beginning in 2013, Coca-Cola vending machines, as well as those of all other industry peers in both cities, will feature calorie information for each beverage selection.
Messaging will promote lower calorie beverages and remind people that all calories count. Following the launch in Chicago and San Antonio, the program will be rolled out across the country in 2013.
The Calories Count Vending Programme is part of the beverage industry’s commitment in the US to provide clearer calorie information and more low- and no-calorie product choices.
Steve Cahillane, president and CEO, Coca-Cola Refreshments, said: “Healthy people and healthy communities have always been a priority for Coca-Cola. Our support of the Chicago and San Antonio Wellness Challenge, and the new Calories Count Vending Programme is another bold step in our efforts to help people understand the importance of energy balance.
“We believe partnerships like this – those which involve government, industry and civil society – can have a meaningful impact on the obesity issue. We applaud the cities of Chicago and San Antonio for joining us in this innovative initiative.”
Source: The Coca-Cola Company
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