© Apple
Coca-Cola will launch 100,000 machines enabled with Apple Pay before the end of the year, becoming “one of the largest retail acceptors” of the newly released technology.
The move will allow consumers to pay for products easily and securely using their iPhone or Apple Watch at terminals across North America. Originally released in October, the technology “is forever changing the way we pay for things,” according to Apple CEO Tim Cook.
Coca-Cola global group director for mobile Tom Daly said: “With our unmatched scale, we are proud to lead our industry to new levels of consumer engagement. Whenever people connect through music, sports, gaming and other passions, we want Coca-Cola there to deliver refreshing beverages that accentuate the moment. Now with Apple Pay, we’ll be able to make it faster and easier than ever before to enjoy a delicious, ice-cold refreshment on the go.”
Coca-Cola director of strategy for vending and on-premise Derek Myers added: “Our consumers – especially tech-savvy teens and millennials – want easy, fast, and secure payment options, and Apple Pay delivers on all fronts.”
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