Coca-Cola took two of five awards in the Packaging Design category for its 2010 Winter Olympic Games packaging and the 2010 summer packaging. The Olympic Games packaging also won “Best of Show,” the highest honour in the Mobius Awards with only one recipient in each of the 10 award categories.
“Coca-Cola’s design team collaborated with agency partner Turner Duckworth to craft a holistic visual identity system that thoughtfully integrated the intrinsics of brand Coke, the spirit of optimism and consumers’ passion for Olympic athletes,” said Vince Voron, AVP, IMC strategic design, Coca-Cola North America. “The result was an inspiring identity system that could be effectively scaled across multiple consumer touch points, from packaging to point-of-sale to out-of-home.”
Voron added: “The Mobius Award and other industry accolades our design systems have achieved are a great testimony to the value of developing creative through an integrated marketing process.”
Coca-Cola’s 2010 Winter Olympic Games packaging was also recognised in the International Food and Beverage Creative Excellence Awards (FAB); FABulous Awards, Pentawards, and Cannes Design Lions.
Source: The Coca-Cola Company
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