Ilko Coffee International is a global joint venture between The Coca-Cola Company and illycaffè Spa, focused on premium, ready-to-drink, coffee-based beverages.
Ilko Coffee International set up a joint venture with Coca-Cola Hellenic for launching in the CCH territories, which were the first launch markets. It has also been test marketed in New York and Los Angeles pre-launch.
Illy Issimo represents Coca-Cola’s fourth attempt at marketing a coffee product. The company also experimented with a coffee-cola called Coke Blak – a coffee line co-branded with chocolate company Godiva and another co-branded with coffee chain Caribou Coffee.
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