Pepsi is traditionally seen as the ‘big spender’ when it comes to American Football’s biggest event, having advertised its soft drink brand for the last 23 years. This year, PepsiCo is only advertising its Frito-Lay snacks and will focus on its ‘Pepsi Refresh Project’.
This leaves the door open for Coca-Cola and its Simpsons-themed ad featuring the Mr Burns character. Another ad shows a young sleepwalker braving the dangers of Africa to get a chilled Coke.
Coca-Cola is also using the huge sporting event to tout its charitable efforts. It’s using Facebook to support the Boys & Girls Clubs of America, promising to give $1 to the group every time Facebook users give a digital Coke bottle to a friend.
The Super Bowl delivers nearly 100 million viewers, and the effects can be immediate. Traffic to advertiser websites spiked on the day after last year’s Super Bowl, according to Nielsen.
Super Bowl XLIV takes place 7 February 2010 in South Florida, US. The New Orleans Saints will take on the Indianapolis Colts.
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