CCE’s Soft Drinks MOT is a 10-minute self-assessment for retailers to evaluate their current soft drinks performance, and maximise sales mileage from their fixtures.
Retailers score their current soft drinks range based on 11 questions across six areas, including:
It also includes a stock list covering the top 30 impulse and top five take-home soft drinks, plus advice on how retailers can improve their score and increase sales.
Darren Goldney, wholesale trading director at CCE, said: “CCE’s Soft Drinks MOT is a great way to support retailers and help them make the most of their soft drinks range in-store. It’s easy to use and gives retailers useful insights and advice which can increase their soft drinks sales by up to 8%. It’s part of our ‘Open More Business’ category campaign, helping retailers to maximise their soft drinks sales through insights-driven category advice.”
Source: Coca-Cola Enterprises
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