The announcement follows on from the success of the company’s ‘Schweppes Abbey Well’ ‘Schwim Free’ campaign. The scheme enables consumers to enjoy a free swim by exchanging promotional ‘Schweppes Abbey Well’ bottle tops at participating pools in England, Scotland and Wales. In the first year, more than 47,000 swims were redeemed.
When the scheme was launched in March 2009, Coca-Cola committed to make a donation to projects to get Britain swimming, and has now donated £50,000 to The Swimming Trust (TST). The money will be used for a Teacher Coach Education Grant Fund offering training opportunities for volunteers within swimming, diving, synchronised swimming and water polo clubs across the UK.
“We’re delighted to donate this money to help even more people get active on the road to 2012,” said Jon Woods, Coca-Cola UK and Ireland. “Almost 50,000 took part in the first year of the scheme and we hope this year will be even bigger and better, with 440 pools signed up, including 90 across London.”
The Coca-Cola Company is a worldwide partner of the International Olympic Committee and partner of the London 2012 Olympic Games.
Source: Coca-Cola Great Britain
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