The newly formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s mobile app and social network to bring communities around the world together with the tools they need to reach their fitness goals.
Endomondo offers location-based GPS, with social networking capabilities to motivate users toward more fun and greater fitness.
Under the new agreement, Coca-Cola will help Endomondo grow its existing user base and enter into new markets and territories, while helping develop the app’s functionality and drive innovation.
Source: The Coca-Cola Company
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