Spanning TV, radio and outdoor, the activity shines the spotlight on the choice available within the Coca-Cola family of Coca-Cola, Diet Coke and Coca-Cola Zero, as it celebrates the brands’ role in ‘delivering happiness, togetherness and optimism at family occasions’.
At the heart of the campaign is a renewed media partnership with ITV1, communicating that ‘Saturday Night Tastes Better with Coca-Cola and ITV1’.
The launch begins with a new commercial, which will air every Saturday night until the end of the year. Created by McCann Erickson, the 20-second spot is the first CCGB ad to use stop-frame animation to create scenes of family togetherness.
Zoe Howorth, market activation director for CCGB, said: “We’re thrilled to be building on last year’s hugely successful partnership with ITV1 with our new campaign, the perfect platform to showcase our commitment to providing consumers with the choice of regular and zero sugar beverages.
“Celebrating the role of the Coca-Cola family at mealtimes, the activity showcases the brands as an enhancer of happiness, helping to bring families together to share precious moments.”
Source: Coca-Cola Great Britain
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