The move comes as healthcare advocates point to soft drinks as a factor leading to obesity. Some politicians and watchdog groups have suggested taxing soft drinks to help pay for healthcare reform.
In addition to the new slim cans, Coca-Cola announced last week that it would put caloric information on the front of almost all of its global packages by the end of 2011.
Coca-Cola also said it’s working with industry associations, food and beverage manufacturers, retail partners and other allies in the Healthy Weight Commitment Foundation to launch programmes to help reduce obesity by 2015.
“We recognise that the world is changing and that, increasingly, Americans are realising the importance of living an active, balanced and healthy lifestyle,” said Sandy Douglas, president of Coca-Cola North America.
Source: The Atlanta Journal-Constitution
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