Coca-Cola leads Kantar Worldpanel’s Brand Footprint ranking as the world’s most chosen brand, being chosen 5.3 billion times a year.
The beverages drink manufacturer reaches its number one spot by combining a high penetration of 44% with the highest global frequency of purchase (15 times per year on average) meaning that it is chosen a total of 5.3 billion times a year.
Kantar Worldpanel’s Brand Footprint Ranking reveals the strength of brands in 32 countries around the world, across the food, beverage, health and beauty and home care sectors. It uses a new metric called Consumer Reach Points which measures, for the first time, how many households around the world are buying a brand (its penetration) and how often (the number of times shoppers acquire the brand).
The top 10 global FMCG brands revealed by the Brand Footprint study are:
Business first, then consumer reach points, in millions.
Source: Kantar Worldpanel
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