The campaign takes a lighthearted approach to say that with Coke Zero you can ‘Enjoy Everything’ in life.
The new campaign rolls out during NCAA March Madness debuting a 30-second television advertisement entitled ‘Bracket’.
‘Video Game’ will follow as another 30-second TV commercial and digital content will take centre stage with a seven part video series.
The 360 degree integrated marketing campaign will pulse throughout the year and amplify with assets like football and Nascar.
Source: The Coca-Cola Company
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