As part of its strategy, Coldpress is also challenging the big juice brands about the way their juices are made, claiming the traditional method of heat pasteurisation to extend shelf life is out-dated and is robbing customers of the real taste of fruit.
Coldpress fruit is picked, crushed, filtered and bottled then treated to a unique cold pressure process (HPP) instead of heat which allows individual apple varieties like Braeburn, Granny Smith and Pink Lady to proudly showcase their flavours.
Source: Coldpress
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