The video tells how the company is helping Australian families buy more Aussie milk, and why it’s good for customers and good for the dairy industry.
A YouTube user called Gigi Roberston posed an interesting question: Then how do [you] explain why the Dairy Farmers are leaving the industry in droves because they are going broke due to the milk wars Coles has caused? Interesting that the Dairy Farmers say the total opposite of what this ad implies. Time will tell as to who is? telling the truth.
Coles responded to the comment, saying: Hi Gigi, we know there are many farmers doing it tough but it’s important that our customers have the facts about Coles milk. Higher input costs, the high dollar and weaker export markets are causing problems for some in the industry but it is wrong to blame Coles for this. As our video shows we do not buy milk directly from farmers and our drinking milk? accounts for just 4% of total milk production in Australia.
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