The San Antonio-based (US) agency will be involved in all Hispanic efforts from strategy to execution, across all Hispanic-focused brands and retail customers.
“We’re elated that ConAgra Foods has selected us for our expertise in moving Hispanic shoppers to action through the use of meaningful insights. Our goal is to inspire Hispanic consumers to buy in and stay in a long-term relationship with ConAgra Food’s brands.”
Audy Baack, director, shopper marketing, ConAgra Foods, said: “We selected MarketVision based on a competitive RFP and they rose to the top very quickly. The agency is the perfect partner for ConAgra Foods and we are thrilled to have them join our team. They bring a wealth of strategic insight and execution knowledge to the table and understand how to creatively leverage the in-store environment.”
“MarketVision understands that creating effective consumer promotions for the Hispanic market requires deep cultural insights to connect the brand to the target’s needs,” said Laura Puente, manager, strategic marketing, ConAgra Foods.
Source: ConAgra Foods
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