Constellation Brands announced its intent to purchase the brand in August 2014. Terms of the purchase were not disclosed.
Casa Noble super premium tequila is a high-quality brand that has posted consistent, double-digit growth. The Casa Noble family of tequilas includes:
Casa Noble will continue to be supported by rock and roll hall of famer Carlos Santana, who is from Jalisco, Mexico (the region where tequila is produced).
“I’m excited to integrate Casa Noble tequila into our existing portfolio,” said Rob Sands, president and CEO, Constellation Brands. “It’s a natural fit.”
The transaction includes the Mark West trademark, certain grape supply contracts and inventories of wines from California appellations:
Constellation Brands announced its intent to purchase the brand last month.
Mark West pinot noir, with a 35% volume growth rate in the last 12 weeks according to SymphonyIRI, is the nation’s best-selling pinot noir and a leader in wine priced $10-$12 at retail.
Source: Constellation Brands
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