Cooks&Co’s antipasti range is now the fastest growing antipasti brand, with sales up +15.5% year on year (IRI MAT to 21.06.14).
The new additions to the range are aimed at shoppers with a culinary sense of adventure who appreciate innovative, high quality ingredients and meals.
Cooks&Co Pepperoncini Chilli Peppers, available in 280g glass jars, have an RRP of £1.59 and will build on the success of the brand’s award-winning pepper range which includes Roasted Red Peppers, winner of two gold stars Great Taste Awards 2014, and Green and Red Chilli Peppers.
The Semi-Dried Tomatoes will be available in a 295g jar with an RSP of £3.29.
“These two new products are natural extensions to our very popular antipasti range and offer retailers a point of difference from alternatives,” said brand manager Anne-Marie Cannon.
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