The secondary distribution agreement marks an extension of a successful 13-year partnership between the two companies.
Under the terms of the contract, Tradeteam will be responsible for delivering major brands, including Carling, Worthington’s, Grolsch, Coors Light and Draught Magners, to around 30,000 on-trade outlets.
It’s the second major boost for the logistics company in recent months, having also secured a renewal of its primary distribution agreement with Coors in a £140m contract.
Tradeteam MD, Simon Stacey, said: “We worked very hard to offer Coors a proposal that featured increased cost efficiencies, flexibility of service geared towards fluctuating volumes and a series of dynamic mechanisms to tailor Tradeteam’s services towards changing market requirements. We were delighted to be awarded the business and to continue to build on our existing partnership with Coors.
“We’re all excited by the opportunity that this contract offers to improve our service even further, and is testament to our renewed focus on achieving the highest possible standards.”
“In renegotiating this contract, our major priority has been to ensure that the needs of our customers are at the heart of the operation,” said Chris Machin, Head of Distribution at Coors. “We’ve agreed stringent performance targets on delivery accuracy, punctuality and customer satisfaction. Tradeteam will be rewarded based on their ability to meet these demanding targets.
“We have been impressed by the levels of service Tradeteam are providing and the company’s plans to put flexibility and transparency at the heart of what it will offer us in secondary distribution.”
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