The programme, Coors Recycles, will support the Recyclebank mission to promote environmentally conscious waste disposal through a monetary contribution and special packaging.
A portion of select Coors Light and Coors Banquet packages sold now through 31 March 2013 helps fund a contribution of up to $250,000 from Coors Recycles to Recyclebank.
Recyclebank is using these funds, in part, to build a national online campaign to educate consumers about the benefits of aluminium recycling and reward them for their engagement.
© FoodBev Media Ltd 2024