Crisp brand Corkers has launched a new variety of vegetable crisp, as it seeks to diversify its existing potato chip portfolio and offer consumers “a wider choice”.
The new mixed vegetable and sea salt-flavoured snacks are the first in a new line of vegetable crisps, with two further flavours set to be launched later in the year. Made using root vegetables that are twice cooked and naturally flavoured, the new product will be available in 40g and 125g size formats when it launches next month.
It represents the first time that the Cambridgeshire-based producer has moved away from its traditionally potato-based offering, and into the UK vegetable crisp sector.
Following an investment of more than £1m in a specialist vegetable fryer, the firm has adapted its manufacturing process “in order to produce the same standard of vegetable crisps as they do potato,” it said.
Corkers director and co-founder Ross Taylor added: “Potatoes have been our bread and butter since the 1800s however it has been exciting expanding our farming knowledge and techniques. We’ve been trading in the UK for four years now and have identified a gap in the market for high quality, hand cooked and home produced vegetable crisps, which is exactly why we’re launching the new range.”
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