In this newly created role, Welch will be responsible for continuing the development of the Costa brand as it expands globally, and ensuring that Costa remains at the forefront of innovation.
Carol Welch joins Costa having held senior marketing and innovation roles at PepsiCo, Cadbury Schweppes, Green & Blacks and most recently Associated British Foods, where she led the successful brand turnaround of Jordans Cereal and Ryvita brands as marketing & innovation director for the Jordans & Ryvita Company.
She joined the Costa management board at the end of July.
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