UK coffee shop chain Costa will roll out 150 Costa Express self-serve coffee bars across Canada, after partnering with forecourt operator Shell.
The machines will launch in Shell gas stations across Toronto, Alberta and Vancouver – with a potential for a further 550 sites nationwide by 2020.
Costa Express managing director Murray McGowan said: “We are delighted to extend our global presence with our launch in Canada, a dynamic and thriving country with an established coffee culture. The scale of Shell in Canada, as well as our well-established multi‐market partnership, gave us the ideal platform from which to roll out our brand. Through our partnership with Shell and our world‐leading coffee proposition, we feel confident that we will transform Canadian customer perception about the quality of on‐the‐go coffee available in forecourts, just as we did in the UK, increasing the appeal of Shell sites to their customers and giving customers more reasons to visit more often.
“The success of Costa Express is down to being able to provide customers with quality coffee when they need it most, in locations that they were previously unable to find it. We have always been confident that by combining our superior technology with the same quality freshly ground coffee and fresh milk found on the high street through Costa, we would be able to deliver an unbeatable customer experience. Customer feedback from our initial trials in Vancouver was really positive and we’re excited about growing the brand within Canada.”
Shell’s vice-president fuels sales and marketing North America, Sydney Kimball, said: “We’re pleased to be the first to market and lead the introduction of Costa Express coffee in Canada. We aim to provide our customers with a great experience when they visit our locations. Our goal to offer the best service and quality fuels to customers is now strengthened with the best on‐the‐go food and coffee options. Costa is a valuable business partner and we look forward to extending our relationship further in response to customers’ needs.”
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