This milestone puts Costa Express well on track to achieve its target of 3000 machines by 2016, demonstrating phenomenal growth in just one year since Whitbread’s £59.5m acquisition of Coffee Nation on 2 March 2011.
Following the acquisition, Costa Express self-serve coffee bars were developed and rolled out from June 2011 in sectors as diverse as forecourts, retail outlets, healthcare and education. This ambitious growth plan has seen existing Coffee Nation machines converted and new Costa Express machines placed at a rate of 20 per week.
Costa Express machines can now be found around the UK in locations such as Moto and Welcome Break service areas, Esso forecourts, Tesco Express stores, plus a growing number of universities and hospitals. The launch of the self-serve brand has also opened up new customer opportunities in channels such as airports and railway stations.
Source: Costa Express
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