The three key benefits are:
Costa is introducing the Coffee Club following a successful year-long trial in Scotland, where 1 in 3 of all transactions are now using the card. In-store advertising, point of sale and PR have been engaged to communicate the launch.
Kevin Hydes, head of UK marketing at Costa Coffee, said: “At Costa, we pride ourselves on offering our customers the very best coffee, food and service experience. We’re now confident that the Coffee Club also offers customers the best, most flexible rewards programme available.”
The new Coffee Club card is purely points-based and replaces the pre-pay Costa Card which has been available at Costa for the last three years.
From 4 March, all original Costa Cards will automatically become Coffee Club Cards and will no longer need to be topped up with money. Any outstanding balance will need to be spent within 12 months.
Source: Costa Coffee
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