The campaign, which has been implemented by Aegis agencies Carat and JJP, sees Cravendale connecting with families in a fun way to ultimately drive penetration of the finely filtered, fresher for longer milk, trading families up from standard fresh alternatives.
The brand will use a series of tactics to maximise the relationship, including a unique Cravendale advert featuring much-loved characters Kermit the Frog and Pepe the Prawn.
Source: Cravendale
© FoodBev Media Ltd 2024