Croco Worldwide, part of the UK-based entertainment media company Galleon Holdings Plc, has received an order valued €2.35 million from PepsiCo. Galleon said the first commission covers the materials and associated manufacturing costs.
The global consumables manufacturer intends to drive promotions on a worldwide basis. The product, which cannot be named for competitive reasons, has already been tested successfully in several markets.
“Adding a third product IP to ‘Blasterz’ and ‘Roks’ will help us as we expand our distribution by territory and channel,” said Galleon CEO Stephen Green.
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