Six soup variants have been accredited, including four from the ‘Best of British’ line-up: broccoli and stilton, pea & ham, roast chicken & vegetable and beef, root vegetable and ale, along with cream of tomato and premium roasted red pepper & tomato variants.
For the next 12 months, the products will have the GHI logo on-pack and on point-of-sale, and will be included in all advertising, PR and website material.
Following the success, the brand is planning to extend the canned soups range with new products set to launch later this year.
Chris Wright, marketing director for Crosse & Blackwell, said: “The recent accreditation by the Good Housekeeping Institute has cemented our position as a genuine challenger brand in the soups market, and we are proud to be the first soup brand to receive the accolade.”
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