Crown Bevcan Europe and Middle East, a business unit of Crown Holdings, has revamped its European Design Studio to serve as a one-stop shop for brand owners across the EMEA region.
Located in Leicester, UK, the studio features cutting-edge pre-press and print technology that’s among the most advanced in the industry, and offers customers a wholly integrated design service in one single location.
Crown has invested in equipping the studio with the latest technologies in order to allow customers greater design choice and to offer a more practical and cost-effective solution for their design requirements. Included in the refit was the addition of two new proofing machines together with the implementation of new 3D software that greatly simplifies the package design processes. The studio offers bespoke, integrated design solutions for customers, facilitating greater alignment among marketing and sales teams so that brands can achieve consistency and quality in their messaging and design.
At the heart of the studio is a fully refurbished reprographics centre that provides customers with the necessary support and best practices for turning creative visions into market reality. The facility includes an exhibition room where customers can meet with Crown’s in-house team, test concepts and view proofs that feature their designs, all prior to starting up full-scale production.
“This facility is a testament to the Crown’s unwavering commitment to helping brands distinguish their products on increasingly busy retail shelves,” said Ian Gannicott, general manager, print & graphics at Crown Bevcan Europe and Middle East. “We recognise the importance of close collaboration to create packaging that truly serves as a brand ambassador and believe that the studio’s top-of-class pre-press and print technology confirms Crown as the beverage industry’s leading design management partner.”
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