The new gin range comprises three modern SKUs:
Nin Taank, Gordon’s brand manager, Diageo GB, said: “Gin is the third largest spirit in the spirits category and is experiencing strong growth +12% in the on-trade and +5% in the off-trade. The premix cans segment is also growing rapidly at +23%, bringing in new consumers to spirits and appealing to those looking for convenient alternative formats to consume spirits on different occasions.”
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