Cutty Sark celebrated its 90th birthday on the 23 March this year and is one of the top 10 Scotch whisky brands in the world.
Inspired and originally named after the world famous Clipper that re-opened recently in London, a ship that was actually built just 10 miles away from the brand’s HQ in nearby Dumbarton (UK).
Everything from the brand is new – from packaging, range, materials and distribution plans through to a truly groundbreaking PR event in London in the autumn.
Edrington has also committed to investing £20m on the brand in the next five years, covering both new and existing markets globally. This increase in investment is forecast to push sales up by nearly 40% across the world in the next five years.
The range is now available in specialist retailers from Edinburgh, Glasgow to London, as well as in some of the finest city bars.
Source: Cutty Sark
© FoodBev Media Ltd 2018
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