The Daioni brand appears on the back of the Wales National shirt and will also be carried on clothing of Wales Rugby League community development officers.
Daioni MD, Laurence Harris, said: “This is an exciting time for both organisations that mirror similar values and a strong desire to be successful. Our product appeals to all the family and with our growing business within sport this partnership was a natural fit for us.”
Wales Rugby League chairman, Mark Rowley, said: “I think it shows how far Wales Rugby League has come both as a sport and an organisation that a successful and growing brand like Daioni has chosen to partner with us on this long term deal. They are a family run business that reflects many of the values that we as an organisation uphold and have similar ambitions to grow the brand significantly over the next two years.”
Daioni means ‘goodness’ in Welsh, and the range includes strawberry, chocolate and banana flavoured milk which is produced from semi-skimmed milk, with a low sugar and fat content, and which is totally free from artificial colours and flavours.
Daioni has won a number of awards and is now sought by consumers far beyond the Welsh border in Greece, Hong Kong, Holland, Poland and Spain, as well major food retailers across the UK.
Packaged in a 250ml carton with an extendable straw, the popularity of the Daioni brand has seen sales figures increase significantly and the company has ambitious plans to double this over the next two years.
Source: Trioni
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