For each under-the-lid code from specially marked packages of Dannon yogurt entered at the Cups of Hope website before 30 November 2010, NBCF will receive a 10 cent donation from Dannon – up to $1.5m, with a guaranteed $500,000 minimum donation, including retailer-specific programmes.
There’s no need to mail in lids, as Dannon shoppers can just peel off the lid of the product and enter the code, found underneath, on the website.
Source: National Breast Cancer Foundation
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