Actimel for Kids, which launched in 2014, has added new Monster bottles.
Actimel for Kids is made using a new recipe full of nutrients including calcium, vitamins and L. Casei live cultures. Until now, each serving came in a fun bottle representing three Actimel Heroes; AC, TI and MEL; but the range will now also be available in three new monster bottles, who featured in the 2014 Actimel for Kids advertising campaign.
Blandine Stefani, Danone Ltd marketing director said: “Actimel’s great formula and vitamin content offers a tasty way to take care of your immune system, even in winter. We are very excited about this campaign which will build Actimel’s relevance at a key moment of the year.
“Actimel for Kids has been a huge success in 2014, helping the brand to grow family penetration and market share. We are confident that building kids’ engagement through these exciting new monster bottles, which have great value, will drive even more success for the Actimel for Kids brand.”
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