Danone’s Actimel yogurt drink is launching a new £2.8m campaign for 2015 in the UK.
The campaign, which encourages people to make the most of winter with Actimel, will run across TV, print and digital under the strapline: ‘have you taken care of your immune system today?’ The ad champions Actimel’s recipe which includes yogurt and Vitamins B6 and D.
It will be followed by the launch of a new Honey & Lemon flavour drink in late January.
Meanwhile, Actimel for Kids, which launched in 2014, will also get a boost with the introduction of new Monster bottles.
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