The switch to the technologically innovative material will improve the product’s packaging carbon footprint by 25% and use 43% less fossil resources compared to the previous packaging, according to a life cycle assessment (LCA) study conducted by the Heidelberg-based LCA Institute for Energy and Environmental Research (IFEU).
Danone is the first company to switch to environmentally friendly packaging for a leading yogurt product in Europe.
In terms of the aggregate annual environmental benefit associated with the Activia pack switch, NatureWorks estimates fossil energy savings equivalent to the electricity consumed per month by 13,000 German homes, along with greenhouse gas savings equivalent to not driving a vehicle 19,000,000 km.
Source: NatureWorks LLC
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