The transaction will enable Danone to move into frozen yogurt, a fast-growing segment in the US. It will also gain access to an away-from-home distribution network, in addition to its existing channels.
The move reflects Danone’s strategy for expansion of the fresh dairy products market in the US, in particular by extending the times and places where its products are consumed.
YoCream is based in Portland, Oregon, and its 2010 net sales are estimated at approximately $58m. The acquisition is subject to usual conditions for this type of transaction and is expected to be closed by the end of 2010.
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Source: Danone
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