Known in the business world as ‘the man with the golden touch’, David Lloyd isn’t just a leading figure within the sport and leisure industry, he has an international business portfolio that makes him one of the UK’s greatest success stories, and is set to put his golden touch on the energy drinks market.
“I see massive commercial opportunities with Target, not only within the sports industry, but also within health and lifestyle sectors,” said Lloyd. “I’m very excited to be a part of what is set to be a big success story.”
Chris Onslow, managing director of Target Energy Shots is delighted in partnering David Lloyd. “The collaboration with David Lloyd will see Target become a high street success. There’s a flavour for everyone and every pursuit. Working with an acclaimed sports personality is fantastic for the brand and I see this partnership affirming Target Sport as the number one energy shot.”
Target launched its original shot, Life, earlier this year to great acclaim. The brand has generated partnerships with other leading companies, including Codemasters in a collaboration to launch Fuel – the new computer game. Other shots in the Target family include Urban – an extra-strength variant – and Gorgeous, a pink, fruity shot designed for women.
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