In the new logo, ‘DDW’ replaces ‘DD Williamson’. The company says its new ‘The Colour House’ tagline expresses a place where creativity blends with advanced technical capability to bring colour ideas to life.
In recent years, the company has recruited experienced food scientists to fill several new positions, located in the US and Europe, in applications and innovation. Customer demand for custom solutions has increased, with requests for naturally derived alternatives to synthetic food colour additives.
“The new identity helps demonstrate DDW’s ability to deliver creative colour solutions for customers across a wide range of application sectors,” said Campbell Barnum, VP, branding & market development. “What hasn’t changed is DDW’s global commitment to the highest product standards and quality systems.”
Source: DD Williamson
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