Dutch alcohol company De Kuyper Royal Distillers has acquired the Cherry Heering liqueur brand from Peter Heering.
De Kuyper said that since being used to create the Singapore sling, the drink has been the ‘global reference’ for the cocktail.
The Cherry Heering brand will complement De Kuyper’s wide range of alcohol products, including De Kuyper Cocktail Liqueurs, Peachtree, Rutte Gin & Jenever and Mandarine Napoléon.
Cherry Heering is available in over 100 countries around the world, including the USA, the UK, Germany, France, Spain, Israel and several Asian markets, as well as in global travel retail.
De Kuyper’s acquisition will also include Heering Coffee Liqueur, established in the market since 2007.
De Kuyper CEO Mark de Witte said: “We are very pleased to add this internationally recognised iconic and, as of next year, 200-year-old brand to our portfolio. De Kuyper initiated a business transformation two years ago and is continuously looking for premium brands to enhance its international portfolio.
“Cherry Heering is the global reference for a variety of classic cocktails and a great fit: fully in line with our company strategy and vision to ‘own the cocktail’. This acquisition will also drive our long-term sustainable growth.
“As a company with over 320 years of experience in the spirits market, we are proud to carry the Heering brand and all its extraordinary heritage into the future.”
Peter Heering CEO Adéle Robberstad added: “This is a unique combination of two family businesses teaming up. De Kuyper’s global network and on-premise experience will contribute to the future success and further development of the Cherry Herring brand. I am excited to be part of this journey.”
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