In the United States, Dean Foods Company is revolutionising the milk category with the introduction of the country’s first national branded fresh white milk, DairyPure.
Ensuring that its milk starts pure and stays pure from farm to fridge, DairyPure is backed by an exclusive five-point purity promise: no artificial growth hormones; all milk tested for antibiotics; continually quality tested to ensure purity; only sourced from cows fed a healthy diet; and cold shipped fresh from customers’ local dairy.
Dean Foods executive vice president and chief commercial officer Ralph Scozzafava said: “We’re passionate about the purity of our milk, which is why we ensure DairyPure milk meets our five-point purity promise. With DairyPure, we will continue to deliver the fresh, high-quality milk our consumers have always enjoyed from their trusted, local dairies.”
DairyPure milk provides eight essential nutrients – calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium – and is continually quality tested to ensure consumers enjoy fresh, quality milk at every occasion.
DairyPure is available via all local US Dean Foods’ dairies in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts. DairyPure branded half and half and creams will also soon be available.
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